Insights
Writing on the parts of finance that businesses tend to get wrong — margin, cash, reporting and the difference between a record and an answer. Published when we have something worth saying.
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Why bookkeeping and understanding your finances are not the same thing
A clean set of books answers what happened. It does not answer whether any of it was a good idea. The distinction costs businesses more than they realise.
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What management accounts actually tell a founder
Most founders receive a monthly pack and read the profit figure. There are five other numbers in it that matter more, and one that will reach you too late if you wait for it.
More to come. We would rather publish two pieces worth your time than twenty that are not.